The Latest News
- May 14, 2013 - Trybe Targeting receives Communicator Awards
- April 02, 2013 - The Great American BBQ Tour Takes to the Nation for Sixth Season
- April 01, 2013 - 2ND ANNUAL “AMERICA’S BEST POTATO SALAD CHALLENGE” INVITES CONSUMERS TO ENTER RECIPE CONTEST
Any barbeque cook worth his sauce can tell you, making barbeque without an audience is sort of like performing Shakespeare in an empty park. Yeah it’s still a masterpiece, but nobody’s around to enjoy it. But with Trybe’s targeting strategies, KCBS has gathered an enormous barbeque fan base that’s accessible under one banner, giving enthusiasts something to cheer about. This $246 million industry is getting noticed more each year, and with high profile sponsors like Sam’s Club – the official supplier of KCBS – competition barbeque continues to build its potential for brand exposure. And in just three years with Trybe, membership at KCBS has more than doubled. Don’t click on this: it might shock you.
Let us introduce you to your product’s newest market. Most Chiliheads will agree that the nation’s three greatest contributions to civilization are the Declaration of Independence, their own top-secret chili recipe and the moon landing. In that order. So when you put 3,000 of these diehards together in ICS-sanctioned events each year, things really get cooking. With Trybe’s marketing techniques as their standard, ICS has raised $89 million for charitable organizations since its inception, and will match up to 15 brands for the society’s 2011 World’s Championship Chili Cookoff. Let that simmer for a while.
We love it too! Wheel into the parking lot, fire up the grill, set up the TV, kick back and show the other team’s fans who’s boss. Go ahead – wave that giant foam finger. Yeah, well it turns out tailgaters know what they love and actually invest a lot of money on this stuff. There were around 20 million of these folks at last count, and the average one spends about $500 a season on tailgating equipment and supplies. So if you know your multiplication tables, now you also know that aligning your brand with the Gridiron Rivals Tailgate Tour is a no-brainer.