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Whether it’s a barbeque cook, a racing fanatic, a Chilihead or a tailgating king, we know an enthusiast when we see one. And you should get to know them too. They’re a growing, loyal and active market base looking for a product to get them even more excited about their life’s passion.
A New Product
Your product deserves a great audience. Nobody’s more eager to try a new product than our enthusiastic fans.
With enthusiast marketing, you can test out a new product in a controlled environment of your most loyal fans. It’s the perfect way to see how a new product will do in the market. Trybe successfully introduced both Tabasco Chipotle Sauce and Kingsford Competition Briquets to the barbeque and grilling industry. Tabasco Chipotle became the second highest selling product in their line after two years on the Great American Barbeque Tour.
A New Target Audience
Want to expand your product’s reach? We can help you think differently about your audience
You already have a great product. Why not introduce it to another group of buyers? Trybe successfully increased Scott Shop Towels’ market share by expanding its target audience to include the barbeque industry. Shop towels aren’t just for mechanics anymore. Find your product’s second life by expanding your consumer base.
A New Marketing Method
Lost in the marketing jungle? Let Trybe map out an innovative strategy for your brand.
We all know that media budgets are being cut, but that doesn’t have to cut into revenues. Don’t have enough cash for a big media buy? Trybe can offer a different kind of marketing. GrillGate partnered with KCBS on a member discount program and received a 90 percent ROI. When you make the right connections, you can spend less money and get outstanding results.
The Latest News
April 23, 2014 -
Bull Outdoor Products’ Bull Burger Battles Return for Round Two
April 14, 2014 -
Great American Cookout Hits the Trails
April 10, 2014 -
America’s Best Potato Salad Challenge Back Again!
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